Dear Colleague:
I used to have a
manager who asked me once every month, "So, what have you
done for us lately?" It puzzled me at first, because my
work output was so visible that I assumed it spoke for
itself. But I soon realized the importance of answering
that question in a way that would address my boss' real
concern: How was my work contributing to business
results?
So, what have
you done for your organization lately? Would you
describe your contribution in terms of activities
or as measurable outcomes that have delivered a return on
investment? Today's professional business
communicator is often a creative "word person" working in
an environment filled with analytical "numbers people"
who want cost/benefit analyses for every line item in the
budget. This "Maximizing ROI & Proving Your Worth" workshop will help you
bridge that "word/numbers" chasm. This workshop is
designed specifically to help you develop a "measurement
mindset" that will keep you answering the questions: How
well is communication supporting the company's major
objectives? How could I be doing it better? How can I prove the
worth of what we're already doing right?
At this workshop, you will hear proven strategies
that have worked successfully at other companies. Plus,
in the interactive exercises, you'll have a chance to
build measurements like ROI into your own communication program to
prove its worth to your organization.
I look forward to
meeting you.
Best
regards,
Angela
D. Sinickas
President,
Sinickas Communications, Inc.
