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From: Angela
Sinickas
Dear Colleague:
I used to have a
manager who asked me once every month, "So, what have you
done for us lately?" It puzzled me at first, because my
work output was so visible that I assumed it spoke for
itself. But I soon realized the importance of answering
that question in a way that would address my boss' real
concern: How was my work contributing to business
results?
So, what have
you done for your organization lately? Would you
describe your contribution in terms of activities
or as measurable outcomes that have delivered a return on
investment? Today's professional business
communicator is often a creative "word person" working in
an environment filled with analytical "numbers people"
who want cost/benefit analyses for every line item in the
budget. This "Maximizing ROI & Proving Your Worth" workshop will help you
bridge that "word/numbers" chasm. This workshop is
designed specifically to help you develop a "measurement
mindset" that will keep you answering the questions: How
well is communication supporting the company's major
objectives? How could I be doing it better? How can I prove the
worth of what we're already doing right?
At this workshop, you will hear proven strategies
that have worked successfully at other companies. Plus,
in the interactive exercises, you'll have a chance to
build measurements like ROI into your own communication program to
prove its worth to your organization.
I look forward to
meeting you.
Best
regards,
Angela
D. Sinickas
President,
Sinickas Communications, Inc.
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You
Will Learn How to Answer Questions Like
These:
- How can I calculate
a return on investment?
- How can I connect
communication with my organization's bottom
line?
- Where should I begin
to measure?
- How do I find the
time and other resources to conduct
measurements?
- How do I establish
measurable objectives?
- What measurements
can I conduct without having to get management's
permission or spend any
money?
- When do I need hard
numbers from a survey instead of "soft" focus group
results?
- When should I
conduct one-on-one interviews instead of focus
groups?
- How can I make
"soft" results more compelling to quantitatively oriented
managers?
- How else besides
"hits" can I measure our Web site?
- What ways other than
readership surveys can I use to find out how effective my
publication is?
- How can I measure
the effectiveness of face-to-face
communication?
- How many focus
groups do I need to conduct?
- How do I get quiet
focus group participants to say more and domineering
participants to say less?
- Should I have a "no
opinion" option for survey questions?
- What is a good
response rate for a survey?
- How can I improve
my survey response rate?
- How large a random
sample do I need for a survey?
- What are the best
ways of administering a survey in my
organization?
- How do I present my
results from research in a way that results in executive
action?
- How can I use
measurement to get bigger budgets and more staff?
...And more
.
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Quotes from
Participants in previous
Workshops. |
."The
conference I attended was great. Lots of knowledgeable
insights and extremely practical techniques that are
inexpensive (or free!) to implement. I was able to apply
specific recommendations immediately to all of the work
I'm doing (including two pilots I've just launched). I
also presented an overview of measurements techniques to
our extended team to leverage the knowledge for the
benefit of my colleagues."
Linda M.
Freeman, IBM Internal & Executive
Communications |
."Angela
is an effective speaker who does not waste a moment of
your time."
Robin Y.
Sinckler, Project Manager, Nextel
Communications |
."Angela's
workshop provided me with approaches to measurement that
were very creative, yet practical and manageable. I feel
like I now know tangible ways to demonstrate the
contribution our communications program makes toward our
overall business success. Angela is a natural at helping
you find what works for you and your business, and
inspiring you to move forward on your plan. The thought
of measurement always intimidated me until I participated
in one of Angela's workshops. Now I see it as more of an
opportunity. Measuring your success doesn't have to be an
overwhelming task."
Thom Sueta,
Senior Communications Manager, US Operations, AstraZeneca
Pharmaceuticals |
."Those
who practice employee communication have long searched
for ways to quantify the impact communication has on the
bottom line. Angela Sinickas shares several concrete,
quantifiable communication measurement methodologies that
can be implemented immediately and demonstrate the
valuable contribution of communication in the
workplace."
Sue Rehmus,
Business Communication Integrator, General Motors
Corporation |
."I
gained so much from this workshop, as Angela is not only
an expert in the communications field, but also an
excellent presenter so that I came away with many new
learnings."
Phyllis W.
Banucci , Director, Internal Communications, ATMI, Inc.
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."I've
attended other communications measurement workshops.
Angela does more than just talk about measuring
organizational communications, she provides real-life
examples, hands-on experiences and the necessary tools to
actually DO IT. I came away inspired and motivated."
Mary L.
Manton, Director, Communications and Marketing,
Agency-Wide Shared Services, Internal Revenue Service
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2002-2006
Workshop Evaluations
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(Participants who rated
the workshop "Excellent" or "Very Good")
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Likelihood
you'll implement what you learned:
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98% |
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Time for
questions and discussion:
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87% |
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Workshop
exercises:
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81% |
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Workshop
handouts:
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94% |
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Presenter's
delivery:
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96% |
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Content:
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96% |
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Overall:
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96% |
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Satisfaction
with length of workshop: |
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It
was much too long:
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0%
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It
was a little too long:
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9%
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It
was just the right length:
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81%
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It
was a little too short:
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10%
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It
was much too short:
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0%
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