"A
definitive hands-on resource...
From advice on conducting focus
groups, to measuring communication flow,
to survey question
construction, it's all here."
IABC Communication
World
How
to
Measure Your
Communication
Programs
A Practical
Manual
for Maximizing the Effectiveness
of Your Messages, Media
and Outcomes
Angela D. Sinickas,
ABC |
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. . .
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At
Sinickas Communications,
we've built our business on quickly and
accurately finding match-ups and
misalignments between a company's
business goals and its current
communication approach to getting there.
We do it with focused
diagnostics and
practical solutions aimed at achieving
business results.
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