The following is the table of contents of the manual "How to Measure Your Communication Programs" by Angela D. Sinickas. copyright 2005 Angela D. Sinickas. All rights reserved. ISBN 0-9661757-1-9 CLICK underlined text below to preview excerpts How to Measure Your Communication Programs A Practical Manual for Maximizing the Effectiveness of Your Messages and Media by Angela D. Sinickas, ABC TABLE OF CONTENTS:

	1. Communicate with a Measurement Mindset .
.	- How Effective are Your Own Communications? - Why Bother Measuring Communications? - How to Use the Manual	.
	2. Section I: Measurement Tools a la Carte.
	- A Beginner's Measurement Toolbox - Administering Various Tool
	3. Measuring Messages .
	- Content Analysis - News Release Content Analysis - Communication Pattern Analysis - Adapted Starch Test - Knowledge Testing
	4. Measuring Publications and Audiovisuals .
	- Objective Media Review - Reading Level Test - Readership/Viewership Surveys - The Semantic Differential - Distribution Analysis - Minisurveys
	5. Measuring Memos, E-Mail and Phone Mail .
	- "In-Box" Analysis - Content Analysis - "Memo Mania" Tracking
	6. Measuring Intranets and Web Sites .
	- Measuring Outcomes Against Objectives - Measuring Web and Intranet Usage - Conducting Research with Your Website Users - Using Intranets and Web Sites as Measurement Tools
	7. Measuring Media Relations .
	- Typical Analysis of Clips - Advertising Value Equivalency (AVE) - News Release Content Analysis - Track Avoidance of Negative Coverage - Surveying Reporters - Adding Questions to Existing Market Research Studies - Tracking Behavior Changes Against Media Coverage
	8. Measuring Face-to-Face Communication .
	- Analysis of Supervisor Communication Skills - Communication Diary - Analysis of Meeting Effectiveness - Network Analysis - Message Diffusion Tracking
	9. Measuring Feedback Systems .
	- Official Feedback Programs - Measuring Unsolicited Feedback
	10. Measuring Communication Climate .
	- Critical Incident Analysis - Communication Climate (Attitude) Analysis
	11. Measuring Behaviors and Outcomes .
	- Looking at Existing Data in New Ways - Tracking Behaviors - Identifying Sources of New Customers/Employees - Operational Communication Analysis - Decision-Making Communication Analysis
	12. Section II: How to Conduct a Communication Audit .
	- Beyond the Beginner's Toolbox - In This Section - Choosing the Right Research Methods
	13. Getting Buy-in for the Audit .
	- Doors and Windows of Opportunity - Shopping for Buy-in - Preparing Your Proposal
	14. Working with Your Task Force.
	- How Large a Task Force - Selection Criteria - Meeting Site Selection - Tools and Materials
	15. First Task Force Meeting .
	- Agenda for the first Task Force Meeting - Meeting Leader's Help Sheet
	16. Developing Questions for Interviews and Focus Groups .
	- Developing Your Own Unique Questions - A Starter List of Questions
	17. Recording Responses from Interviews and Focus Groups.
	- Inter-Departmental Information Flow - Effectiveness of Communication Media
	18. How to Conduct Executive Interviews .
	- The Purpose of Executive Interviews - Fulfilling Your Personal Objectives - Similarities to Journalistic Interviews - Differences from Journalistic Interviews - Announcing the Interview - Practicing Your Interview Technique - Conducting the Interview
	19. Second Task Force Meeting.
	- Agenda for the Second Task Force Meeting - Meeting Leader's Help Sheet
	20. Preparing to Conduct Focus Groups .
	- What Constitutes a Focus Group - Focus Groups vs. Study Groups - How Focus Groups Relate to Study Groups - How to Select Focus Group Members - How to Invite Focus Group Participants
	21. Facilitating Focus Groups .
	- Scheduling Focus Groups - Location and Room Arrangements - Note-Taking vs. Recording - Choosing a Facilitator - Tips for Facilitating the Sessions
	22. Third Task Force Meeting .
	- Agenda for the Third Task Force Meeting - Meeting Leader's Help Sheet
	23. Constructing Survey Form Questions .
	- Determining Topics to Include on the Survey - Phrasing Questions for Clarity and Impact
	24. Developing the Format of Your Survey Form .
	- Designing the Survey's Overall Effect - How to Record Answers - How to Structure Responses - How to Organize Responses
	25. Administering Survey Forms .
	- Who Should Be Surveyed - When to Conduct Surveys - How to Distribute Questionnaires - How to Collect Questionnaires - Administering Your Survey
	26. Analyzing Your Results .
	- Organizing Your Overall Results - Detailed Analysis
	27. Reporting Your Results .
	- Types of Reports - Sections of a Report - Some Guiding Principles
	28. Final Task Force Meeting.
	- Agenda for the Final Task Force Meeting - Meeting Leader's Help Sheet
	29. Index
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