The following is an excerpt from a chapter in the manual 
"How to Measure Your Communication Programs" by Angela D. Sinickas 
copyright 2005 Angela D. Sinickas. All rights reserved.   ISBN 0-9661757-1-9

.21

Facilitating Focus Groups

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Ensuring that you get the most value possible from focus groups 
requires a significant time of upfront preparation and  highly 
skilled facilitation techniques.
      
This chapter will help you:
• Schedule focus groups.
• Select appropriate locations with the right tools and amenities.
• Determine whether to tape record the sessions.
• Select an appropriate facilitator.
• Learn techniques to work through difficult situations when you are 
  the facilitator .
(End of Excerpt)

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