The following is an excerpt from a chapter in the manual "How to Measure Your Communication Programs" by Angela D. Sinickas copyright 1997 Angela D. Sinickas. All rights reserved. ISBN 0-9661757-0-0
	.17
	Recording Responses from Interviews and Focus Groups
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	Many communicators usually take notes on blank tablets of paper during interviews they conduct as research for articles, speeches or press releases. They then use a variety of creative ways to mark up those raw notes when organizing their writing. Unfortunately, that familiar technique is not very helpful when it comes time to compare notes on similar issues from a dozen executive interviews or 27 focus groups. It becomes nearly impossible to find the answers to the same questions for comparison in writing a summary report. I recommend preparing blank tables like the samples in this chapter, bound into little booklets, to take into your interviews and focus groups. The matrix-type tables in this chapter are designed to help you develop your own grids to record comments from interviews and focus groups in an organized way. Without these types of aids, especially if you are working alone, you may miss getting answers to portions of multi-part questions. (End of Excerpt)