The following is an excerpt from a chapter in the manual 
"How to Measure Your Communication Programs" by Angela D. Sinickas 
copyright 2005 Angela D. Sinickas. All rights reserved.   ISBN 0-9661757-1-9

.16

Developing Questions for Interviews
and Focus Groups

.

 

All the information you hope to gain from conducting a 
communication audit depends on your asking the right questions. 
To make sure your survey asks the right questions of your audiences, 
it is important to find out from executives and other audience 
members in interviews and focus groups what the right issues are to 
put on the questionnaire. 
      
"This chapter provides some tips on constructing your question list for 
executive interviews and employee focus groups, as well as a sample 
list of questions to get you started .
 (End of Excerpt)

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