"How to Measure Your Communication Programs" by Angela D. Sinickas
copyright 2005 Angela D. Sinickas. All rights reserved. ISBN 0-9661757-1-9.13
Getting Buy-in for the Audit
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If you're in a position where just one little word from you in the ear of the president ("please") is all it takes to get tens of thousands of dollars appropriated and hundreds of employees freed
up to participate in task forces, focus groups and surveys, skip this chapter and go on to the next. Now, for those of you living in the real world, you have some
work to do long before you ask your first question about the
effectiveness of communication at your organization. But if you
sincerely want to make a difference in your organization, this
preparation is critically important. Even if you plan to do most
of the audit yourself, or with volunteer help from others within
your organization, you'll still have some outside expenses, and
you may be requesting the very expensive working time of your
fellow employees. This chapter will help you identify the best times of proposing a communication audit and provide some guidelines on how to let all
the important people in your organization feel that this
communication audit is their communication audit. If you don't
help them make that transition to adopting it as their own project,
by the time you get results, they may not feel any need to make
the changes your findings suggest -- because those findings may
be seen as your research project, not the organization's. This chapter will cover: • Ideal windows of opportunity to suggest an audit. • The process of involving others to get their buy-in. • How to prepare a proposal to management.(End of Excerpt).
