The following is an excerpt from a chapter in the manual 
"How to Measure Your Communication Programs" by Angela D. Sinickas 
copyright 2005 Angela D. Sinickas. All rights reserved.   ISBN 0-9661757-1-9

1

Communicate with a Measurement Mindset

.

 

      This Manual is written as a practical guide for the professional 
business communicator, a person who all too often is a creative, 
'word' person working in an environment filled with analytical, 
'numbers' people who want cost/benefit analysis for every line item 
in the corporate budget -- including your salary! This manual will help 
you bridge that word/number chasm with out requiring you to become 
an MBA yourself.  Of course, that means that we'll only be hitting the 
high points of mathematical concepts that statisticians spend years 
studying.  Nothing in this manual requires a knowledge of any more 
than grammar school arithmetic.
         
 Yet I hope that reading this manual makes you start thinking about 
how you will measure the effectiveness of each communication project 
you undertake before you ever sit down in front of your computer 
screen.  When you reach this point, you will have entered the 
measurement mindset'.
(End of Excerpt)
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