Experts in aligning organizational communication with business goals -  consulting worldwide on  internal and external communication.

 Angela Sinickas, ABC, IABC Fellow


A pioneer in the field of organizational communication measurement, Angela Sinickas has been measuring the effectiveness of communications since 1981. Her prolific publications and speaking engagements on the topic since then have made her name synonymous with measurement of organizational communication. Angela and her measurement work have been cited in Harvard Business Review, Investors Business Daily, HR Magazine, Executive Solutions, PR News, Journal of Communication Management, Ragan Report and Communication World, among many other publications.

Angela is the president of Sinickas Communications, Inc., an international communication consultancy helping corporations achieve business results through targeted diagnostics and practical solutions. Her firm's recent clients include: 

  • adidas (germany)
  • Amdocs (Israel)
  • American Standard
  • AstraZeneca
  • Barclays (UK)
  • Bombardier Aerospace (UK)
  • Cisco
  • Eli Lilly
  • Ergon (Australia)
  • Euroclear (Belgium)
  • Genzyme (Belgium)
  • Humana
  • ING Bank
  • Internal Revenue Service
  • Novartis (Switzerland)
  • PartnerRe (Switzerland)
  • Raytheon
  • Roche
  • St. Joseph Health System
  • Southern California Edison
  • Standard Chartered Bank (Hong Kong)
  • Textron
  • USAA
  • Verizon
  • Welch's
  • World Bank
    ...among others (see full list by industry).

She has also conducted in-house training sessions on communication measurement for communicators at AEP, AstraZeneca, BellSouth, Caterpillar, Cisco, JP Morgan Chase, Georgia Pacific, Hewlett-Packard, Honeywell, Novartis, Pacific Telesis, PartnerRe, Rockwell, Royal Bank, SAP America, Shell, Skandia, Southern California Edison, Syngenta, TRW, USGS and other organizations.
Angela has been an organizational communicator since 1974, working in the public and private sectors:

  • Principal and Senior Communication Consultant, Measurement and Strategy, William M. Mercer, Incorporated; 1993 to 2000
  • Vice President of Communication, Secomerica, Inc.; 1990 to 1993
  • Communication Consultant and Unit Leader, Hewitt Associates; 1984 to 1990
  • Manager of Internal Communication, Chicago Tribune Company; 1979 to 1984
  • Editor, Public Information Officer, and Assistant Director, University of Illinois Medical Center; 1974 to 1979
  • Managing Editor, Chicago Business Review; freelance 1977 to 1978

Speaking Engagements: Angela has been a featured speaker at over 400 communication conferences worldwide, including Argentina, Australia, Barbados, Belgium, Brazil, Canada, Denmark, England, France, China (Hong Kong), Germany, Greece, India, Ireland, Italy, Malaysia, Mexico, New Zealand, Northern Ireland, Norway, Romania, Scotland, Singapore, South Africa, Spain, Sweden, Switzerland, The Netherlands, Trinidad and Tobago, and the U.S. She taught an online graduate course on communication assessment at Northeastern University. She has also been a guest instructor at California State University, Loyola University, Pepperdine University, Universitat Ramon Llul (Barcelona, Spain), University of Southern California and University of Ulster (Belfast, UK).

Organizations sponsoring her presentations include:

  • ABERJE (Brazil)
  • Advanced Learning Institute
  • Association of Communication Directors (Spain)
  • Association of Women in Communications
  • BrainWave (Barbados)
  • Conference Board
  • Conference Partnership (UK)
  • DirCom (Spain)
  • Federated Press (Canada)
  • Frontier in Knowledge International (Malaysia)
  • Institute for International Research
  • Insurance Marketing & Communications Association
  • International Association of Business Communicators
  • International Conference Management
  • International Quality and Productivity Center (USA and Australia)
  • Learning-in-Business (UK)
  • Management Leadership Network (UK)
  • Melcrum Publishing (UK)
  • NIKO (Sweden)
  • Norwegian Communication Association
  • PRIA (Australia)
  • PRINZ (New Zealand)
  • Public Relations Society of America
  • Ragan Communications
  • San Francisco Academy

Publications: Angela is the author of what has, industry-wide, come to be regarded as the definitive source of information on conducting organizational communication research: How to Measure Your Communication Programs (1st Edition, 1994, Ragan Communications, Chicago; 2nd Edition, 1997, and 3rd edition, 2004, Sinickas Communications Publishing, Irvine, CA). She is also author of Getting Started: Communication Measurement, a 40-page booklet available in English and Spanish that highlights how to set measurable objectives and overviews a few basic measurement tools. She has also written chapters on measurement in the IABC textbook Inside Organizational Communication and the Ragan manual Employee Communication: The Comprehensive Manual for People Who Communicate with Today's Employees.
She has published nearly 150 articles in international communication journals and is a columnist for Strategic Communication Management.

She is on the editorial boards of The Journal of Employee Communication Management and The Business Communicator.
Awards: Angela has won 17 international-level Gold Quill Awards (in 1981, 1983, 1987, 1989, 1999, 2000, 2002, 2003, 2005, 2006, 2008 and 2009) from the International Association of Business Communicators (IABC), including six specifically for communication measurement projects. She was made a Fellow of IABC in 2008. She was named "1992 Communicator of the Year" by the Orange County, California, chapter of IABC. She earned the designation Accredited Business Communicator from IABC in 1983. Other awards include:

  • PRSA Bronze Anvil for her newsletter "Measurement Works," 2012
  • Regional IABC Awards: Silver Quill Award of Excellence 1997, Helios Award of Excellence 1987
  • Business Insurance Employee Benefits Communication Awards: Best of Show 1997, Award of Excellence 1985
  • Illinois Wesleyan University, 1st place for Fiction, 1983
  • United Way: 1st place for Writing, 2nd place for Overall Publication, 1980

Professional leadership: In addition to many volunteer activities for IABC, PRSA and the Association for Women in Communications, Inc. at the chapter level since the 1970s, Angela has also contributed to IABC at the international level. Her major assignments have included:

  • Gold Quill Revitalization Task Force 2001
  • Think Tank Chairperson 1998-1999
  • Think Tank member, 1996-1998
  • Research Foundation Board of Directors, 1994-1996
  • Gold Quill Blue Ribbon Panel, 1991-1993, 2004

She was also a member of the Council of Communication Management's Board of Directors (2003 - 2006)

Languages: Besides English, Angela is fluent in Spanish and Lithuanian, and is conversant in German.




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* Accredited Business Communicator,
an earned, professional designation of the
International Association of Business Communicators


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