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What
this Starter Kit Includes
A
series of questions communicators can use
when counseling operational management on
communication support for business goals
or initiatives. The questions focus on
clearly defining the problem or
opportunity, setting measurable goals,
conducting a stakeholder analysis,
articulating messages, selecting the right
channels of communication for the messages
and stakeholders, implementation/project
management and evaluation of results.
See
samplesFor
a major project, the communicators may use
all the questions. For smaller
assignments, they may use only sections of
the guide. In addition to the Planning
Guide itself, this kit includes templates
and completed examples of:
- An
Agenda for the initial planning
meeting.
- A
Contact Sheet for client and
communication team members.
- A
project management
Workplan.
- A
Time Estimator (in Excel) to help the
communication team more accurately
estimate the amount of time needed to
perform a project. This information
helps complete the Workplan and
determine if the project will need the
addition of free-lance
staff.
- A
Budget Report (in Excel) that helps
identify the initial project budget and
provides an easy template for updating
the client on budget status throughout
the project.
- A
Stakeholder Assessment Worksheet that
is completed during the planning
meeting to identify the right messages
and channels for each stakeholder group
that will lead to changes in behavior
that help achieve the project's
objectives.
What
it will do for your company
- Helps
the communicators be more successful in
consulting with operational
management.
- Focuses
communication solutions on the changed
behaviors and business results that
should be the outcome of
communications, not what color the
poster should be or how many pages the
brochure should run.
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CD-ROM
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SK408.

$2,000. |
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