|
|
|
|
|
|
What
we do |
. |
| |
We
provide training to communicators on various aspects of
communication strategy and measurement and training on
how
to conduct focus
groups.
Training sessions run from one-hour lectures to
multi-day workshops filled with interactive exercises
where participants leave with the beginnings of their
own plans and measurements in hand. Training sessions can
be organized to cover any one or a combination of the
following topics:
- Strategic
planning.
- Stakeholder
assessment.
- Setting measurable
objectives.
- Measuring the
effectiveness of messages.
- Measuring the
effectiveness of communication
channels.
- Measuring outcomes
and calculating return on investment.
- Conducting
executive interviews.
- Conducting focus
groups.
- Developing and
administering surveys.
- Analyzing and
reporting survey results.
- Conducting a
benchmark study.
|
|
. |
|
|
|
|
|
How
we're
different |
|
| |
- We
provide practical training with ideas you can implement as
soon as the training is over.
- Participants begin
doing their own measurements or developing their
own strategic plans during the
training.
|
|
|
|
|
|
|
|
Sample
projects
Training |
|
| |
Strategic planning
training: One client's company is highly
decentralized, with communicators in the field
reporting to the regional business unit heads instead
of the corporate communication office. The corporate
office provided a full-day training session on
strategic planning to communicators in each of their
regions. Each region's communicators worked together
in the participatory exercises to develop strategic
plans based on their own unit's business goals. By the
end of the training sessions, all the communicators
were using a common approach and template for
communication planning, which has had lasting value in
cross-regional initiatives. Measurement
training: For three different clients, we
developed a training session on communication
measurement in two sections. The first section was on
a higher level appropriate to the entire communication
department. Then the second session provided more
"how-to" information for the professional and
managerial staff while the others attended alternate
training sessions. Additional variations for two of
these sessions included:
- An analysis of the
company's strategic plan and the type of
measurements that would be most
appropriate.
- An analysis of a
case study of a recent communication program to
assess how they could have built more measurements
into the way they usually approach a
campaign.
Adjunct
communicator training: A company had initiated a
quality improvement program that relied on frequent
communication with employees in all of its plants.
However, the corporate communicators didn't have
enough resources to provide the operational
communications support needed. They recruited
employees at each site who volunteered, with the
approval of their supervisors, to spend about 20% of
their time in communication support activities that
ranged from keeping bulletin boards updated to editing
newsletters to conducting employee meetings. We
developed a joint training program with the corporate
staff. They provided training on how to do the
communication; we provided training on how to make
sure the communications were effectively helping
improve the company's quality measures.
|
|
|
Top |
Home
Focus
Group Training
|
.
|
What this
training involves
|
What it will do
for you |
Price for training
only |
Price with
customization |
|
|
|
|
. |
|
|
|
A one-day,
hands-on workshop for 6 to 12 people that
demonstrates the right ways and the wrong ways
to conduct focus groups, including:
- Building
rapport.
- Engaging
the quieter participants.
- Restraining
the participants who try to dominate the
discussion.
- Probing
underlying issues.
- How to
know when to stay on track or when to probe
an important tangent.
- How to
gain maximum candor.
|
Top |
Home
|
|
. |
|
|
|
- Prepare you and
others in your organization to conduct focus
groups with greater skill and
objectivity.
- Avoid conducting
focus groups that result in people leaving the
session feeling worse than they entered
it.
- Help you pull out the
really important information you need from your
audience in an actionable way.
|
|
.
$5,000 per day of on-site training
|
.
Training price plus time and materials, as
needed
|
|
|
|
|
©
2005 Sinickas Communications, Inc., All Rights Reserved. This
Website, and all its content, is the exclusive property of
Sinickas Communications, Inc., and is protected by US and
international copyright laws. You may not reproduce, distribute,
transmit, incorporate into any publication, product, Website or
computer network, or use the content in any other way whatsoever
without the express written permission of Sinickas Communications,
Inc..
