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. MANUAL:. "How to Measure Your Communication Programs"
 
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Recent Marcom Projects
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"A definitive hands-on resource....
From advice on conducting focus groups,
to measuring communication flow,
to survey question construction, it's all here."
........................................................ Communication World 

How to
Measure Your
Communication
Programs

A Practical Manual
for Maximizing the Effectiveness
of Your Messages, Media and Outcomes

Angela D. Sinickas, ABC

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